Case studies
Impress the boys! How we took a CEO incentive the next level
Incentive groups can be hard to impress, as most delegates have already traveled extensively around the world. The key to adding a ‘magic touch’ to their trip is flexibility—offering unique, unexpected experiences tailored to their interests.
Introduction
When a group of all-male CEOs from Belgium chose Taiwan for their week-long incentive trip, we knew the ordinary wouldn’t cut it. Because they were all seasoned travelers, our client’s request was to deliver an extraordinary and exclusive experience with a focus on biking, hiking, outdoor nature experiences, food and wine, and authentic local culture to create a memorable journey for all members.
Background
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The client had specific goals for their trip to Taiwan: the program needed to be fun, interactive, and aligned with the client's expectations –spontaneous, authentic, and unique.
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Special considerations: multiple delegates celebrated their birthday during the tour, and the Taiwanlook team organized special activities for this occasion.
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Flexibility was key—allowing for last-minute changes on the day of the tour: we had to balance structured activities with spontaneity for a group that valued their independence.
Event Planning and Coordination
From the first inquiry from our main contact, we recognized that the success of the incentive would depend on meticulous preparation, the team’s adaptability, and the ability to deliver a fun and engaging itinerary. Before the group’s arrival, our team conducted comprehensive site inspections to ensure everything was in place.
During one check, we discovered major construction along our planned Taipei bike route that would have disrupted the ride. For safety reasons, we quickly adjusted the program, rerouting the bike tour to a scenic riverside path while maintaining the original theme to ensure a smooth and enjoyable experience.
We designed a program with strategic flexibility points to maintain the same level of flexibility throughout the entire trip, allowing the group to make real-time decisions based on their energy levels and interests. In addition, as we understand that memorable moments come from the unexpected, we developed several “magic touch” elements - official custom certificates after completing sports challenges, birthday celebrations during special dinners, and last-minute adjustments based on the group’s spontaneous requests.
Program Highlight
The program was centered around Taiwan’s unique combination of natural beauty, rich cultures, traditions, and culinary excellence. Thanks to seamless communication with our main contact, we provided activities that were tailored to the group’s preferences, interests, and desire to explore a new destination. What truly distinguished this program was our team’s ability to maintain a perfect balance - providing structure when needed and stepping back when the group wanted independence, all while ensuring flawless logistics behind the scenes.
Outcome and impact
We successfully impressed not only our partner in Belgium but also the end client and the agent who introduced them to us. This was their very first program in Taiwan, and due to its great success, our European partner has committed to featuring Taiwan as a highlighted destination in their newsletters for the coming year. The end-client also reported the experience exceeded their expectations in both professionalism and originality.
Conclusion
This successful program exemplifies our approach to incentive travel: understanding that today's executive travelers don't want to be passive tourists - they want authentic experiences delivered with precision, but also the freedom to make the journey their own.
Our ability to combine meticulous planning with in-the-moment flexibility created an experience these CEOs couldn't have arranged independently, despite their resources and connections.
Ready to create an extraordinary Taiwan experience for your high-value clients?
Contact our team today to discover how we can transform your next incentive program.
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Tel: 886-2-8780-5688
Email: taiwanlook@gisgroup.com
Address：2F, No. 316, Wenchang St., Xinyi District, Taipei 100074, Taiwan
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